Ananaba Laura UX Designer

When I started my very first UX project, I did what most beginners do: I rushed into designing without questions. No surveys. No interviews.  And honestly? It showed. Halfway through the project I found myself doing iteration after iteration because things weren’t adding up. The app looked good, but it wasn’t solving any real problem. I had designed based on assumptions — not real user needs. That was my first lesson in the importance of user research So… what exactly is user research? User research is the process of understanding the people you’re designing for. Their frustrations, desires, habits, limitations, goals, and expectations. It’s not just asking:  " Do you like this? ”  It’s asking: “Why?” “When?” “How?” “What were you thinking at that moment?”  The goal is to hear users express themselves in their own words, not to force them into yes-or-no boxes.  My latest project showed me the difference For my current project, I decided to do things properly. I ...

A simple image with Roach Motel written on it. Ever tried cancelling a free trial and felt trapped? Five years ago, I subscribed to an online academy to learn creative writing. Well—“subscribed” is generous. I simply clicked their Instagram ad and their website welcomed me with a free trial. It was 2020 and everyone was desperate to feel useful, so I went for it.  After the first day, I realized it wasn’t the kind of creative writing course I wanted. It was too basic, and at the time, I had gone past basics. So naturally, I tried to remove my payment details.  That’s when the nightmare began.  It felt like a cult you enter easily… but leaving? Oh no. Leaving required spiritual warfare.  Every button led to another button. Every link proved to be a dead end. I clicked “Manage Account” and was redirected to “Upgrade Plan.”  So many options, but none could help me remove my payment details.  Finally, after too much struggle, I found the option to remove my car...

  To get into UX design, you must first have a TikTok account and a phone that can screenshot. No, I kid. (But honestly… that was my own story.) Someone posted something that looked like a “starter pack for UX design” on TikTok. I took a screenshot and held onto it for months. When I finally decided to start my product design journey, I went back to that post like it was a treasure map. Step 1: Start With What You Have My first real step was taking a UI/UX course on Coursera, sponsored by Google. The course had three projects we had to complete for our portfolio using Figma . And trust me, those projects teach you more than you expect because you learn by doing. Step 2: Understanding Case Studies For each project, we created a case study , which is basically the story behind the design: your problem statement your research the ideas you explored how you brought it to life and finally, your hi-fi prototype It sounds big, but you grow into it as you work. S...

I heard about UX design for two years before I actually understood what it was. I knew it had something to do with  design  and that was all there was to know, or so I thought. Some people said it was the older sister of graphic design, where you create the images and animate them. What I Thought UX Design Was At first, I believed UX design was just about visuals—colors, fonts, layouts. Basically, the creative side of things. And in a way, UX design does share some traits with graphic design: creativity, color play, visual appeal. But UX design is not graphic design. There’s so much more at stake, and so much more on the table with UX and UI design. It’s more than designing something beautiful; it’s designing something  useful.  It’s designing to make life easier for people. Stay with me. A Real-Life Example of Bad UX A frustrated site user Imagine going on a website to pay your electricity bill. None of the available payment options seem to be working. You’re frustr...